Founder & CEO of Aletheai. Building the UK’s first patent-pending behavioural decision-intelligence engine for estate agents — in pilot with Alto (Zoopla Group).
Fractional Chief AI Officer. Educator at IED Madrid and LCC (UAL). Serial founder, granted-patent holder, FRSA. Fifteen years translating emerging tech into commercial outcomes.
Patent-pending decision-intelligence engine. Live pilot with Alto (Zoopla Group). £500K ARR target Y1.
AI & tech in design education. Mentoring at LCC (UAL) Accelerate 2026.
Long-form essays on AI product strategy, decision intelligence, and creator-entrepreneur economics.
Ventures across
AI · publishing · clean-tech · design
Granted (US) & pending (UK).
AI & clean-tech IP.
London Design Awards
(2014, 2015)
Members on platforms
I’ve led design for
“Decisions are how strategy becomes reality.”
The UK’s first multi-signal behavioural prediction engine for estate agents. Pilot with Alto (Zoopla Group). 10,000+ agent distribution pathway.
Visit aletheai.com →An open library of frameworks, methodologies, and architectures distilled from fifteen years of building. Versioned. Forkable.
Browse frameworks →Books, podcasts, and digital content building authority for entrepreneurs and cultural storytellers. Home of the Stand Out podcast.
Visit Monogram →A podcast for entrepreneurs building authority through digital content and publishing. Hosted by Diana.
Listen →Amazon paperback (April 2022). Monogram Publishers. The author’s playbook for shipping work that matters.
Read on Amazon →Building the next generation of AI-native operators — in classrooms, workshops, and accelerators across the UK and Europe.
I work at the seam where emerging technology meets commercial outcome — and where decisions become reality.
Today I’m Founder & CEO of Aletheai, building the UK’s first patent-pending, multi-signal behavioural prediction engine for estate agents. We’ve secured a strategic partnership and live pilot with Alto (Zoopla Group), unlocking distribution to 10,000+ agents and a projected £500K ARR in year one.
Before Aletheai I founded three other ventures — Monogram Publishers (independent publishing, since 2014), Shake Your Power (clean-tech education, US patent, two London Design Award Golds), and Glass Lab / Trash Surface Bureau (sustainable design, FRAME Magazine feature). I led design teams of 12+ at Slimming World’s 250K-member platform, served as Senior Lecturer at Nottingham Trent University, and have lectured, judged, mentored, and exhibited internationally — including at the V&A, Royal College of Art, European Commission, and London College of Communication.
I’m a Fellow of the Royal Society of Arts, Associate Fellow of the Higher Education Academy, and Education Ambassador for CREATE. My writing lives on Substack. My playbook lives on Amazon.
Aletheai pilots, AI advisory, board-level strategy, or guest lectures — let’s talk.